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EqualPayPortalBlogSpot is run by equal pay expert Sheila Wild

5 May 2017

For no apparent reason, the gender pay gap in marketing widens

The gender pay gap in marketing has widened significantly over the past year according to the B2B Marketing Salary Survey 2017-18. While the average annual male salary rose to £56,529, the average female salary fell to £42,193.

The research, carried out by B2B Marketing in partnership with The Jefferson Group, also found that average B2B marketing salary has fallen by more than £1500, with the average annual salary for B2B marketers this year being £46,442, a 3.4 per cent drop over the past 12 months. 

Other findings include:

  • Pay in London outstrips the rest of the UK: The average salary in London is £55,074, £13,000 more than the average for the rest of the UK (£41,604).
  • It pays to develop a broad skillset: The average salary of a generalist marketer is higher than the average salary of those who specialise.
  • Professional development has a big impact on salary: Holding a professional marketing qualification, such as a certificate or a diploma, can add more than £5000 to the average annual salary.
What interests me most about this is that a widening of the gap in a single year ( my emphasis) as measured by both an increase in the average male salary and a decrease in the average female salary cannot possibly be down to the motherhood effect.  

What is going on? Would someone like to explain?  Offer some assurance to women working in the industry? Unfortunately, in their press release, neither Joel Harrison, editor-in-chief and co-founder of B2B Marketing, nor Tom Howe, managing partner of The Jefferson Group found the widening of the gender pay gap worthy of comment,

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