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22 January 2017

Gender pay gap in marketing widens

One of the welcome side-effects of the introduction of gender pay gap reporting is that annual salary surveys are now including and publicly reporting on the gender pay gap in the sectors being surveyed.

In the latest of these, Marketing Week’s annual Career and Salary Survey reveals pay parity between men and women is getting worse rather than better, with the pay gap between male and female marketers having widened from 20.8 per cent in 2016 to 22.4 per cent in 2017.

The survey shows women are paid less than men in every marketing role, except the most junior assistant positions. Women in partner or business owner roles see the biggest pay gap, earning an average of £49,524, 53 per cent less than men, who take home £75,729 a year.
A female senior marketing executive typically earns 34 per cent less than a male (£31,343 versus £41,957), while a senior female marketing manager takes home 12 per cent less (£52,941 versus £59,549).

The only role in marketing where women earn more than men – 7 per cent more – is assistant (£21,397 versus £19,815).

The survey also found – and this is the kind of information that ought to make companies sit up and take notice – that 63.2 per cent of women would consider a change of job for better financial remuneration, especially as receiving fair financial reward is important to 98.1 per cent of female marketers. Yet less than half (49.6 per cent) of women questioned believe their company is recompensing them fairly financially. This last figure suggests a bleed through from the gender pay gap into the arena of unequal pay.

Marketing Week also features a link to a nifty salary calculator which will tell you if you’re being paid what you’re worth, and gives you a list of better paid vacancies. Time to walk with your feet?





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